Authors: Salam Jaafar Azeez, Sahar Jabbar Gailan & Haider Abd Zaid Khudur
The research aims to show the impact of the organizational ambidexterity of the tourism human resources working in the tourism companies in enhancing their competitive position. The problem of the research comes from several questions that indicated the nature of the influence relationship between variables in the field. The research relied on the Bodwell (2011) scale to measure organizational prowess, which consists of two sub-dimensions: (Exploitation of Opportunities, Exploration), and the adoption of the Slack, Chambers, and Johnston (2010) scale to measure the competitive position, which consisted of five sub-dimensions: (Cost, Quality, flexibility, creativity, delivery), where the questionnaire was adopted as a main tool in necessary and important data collection for the tagged research. The research community is 101 officially registered tourism companies registered within the Directorate of Tourism of the Holy Karbala Governorate. Using structural equation modeling (confirmatory factor analysis) and a set of descriptive statistical measures, rank correlation coefficient (Person) and simple linear regression analysis through several statistical programs from it (SPSS. Amos, 24) based on which all the diagrams are made by the researchers. the research reached several conclusions. The most important of which was the moral impact of the organizational ambidexterity of human resources in enhancing the competitive position of tourism companies. The researchers set some recommendations, the most important of which is that tourism companies in the holy governorate of Karbala should change their management style if they want to reserve a competitive position in the tourism markets, in addition to promoting the concept of ambidexterity in the hearts of their employees, which in turn achieves excellence and superiority for tourism companies.
Keywords: Organizational ambidexterity, tourism companies, SPSS, competitive position.
Salam Jaafar Azeez, Assistant Professor, College of Tourism Sciences, University of Karbala, Karbala, Iraq. E mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Sahar Jabbar Gailan, Assistant Professor, College of Tourism Sciences, AL-Mustansiriyah University, Baghdad, Iraq. E mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Haider Abd Zaid Khudur, Assistant Professor, Karbala Technical Institute, AL-Furat Al-Awsat Technical University, Karbala, Iraq. E mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
